How to Enter
Each award category has an individual and referenced entry form, which contains clear entry guidelines and criteria. Please choose from the links below.
Please note where entry is for more than one category, each entry form must be accompanied by a full submission conforming to entry guidelines.
Yorkshire Post Newspapers cannot return any submitted entries after entry closing date.
Deadline for entries Friday 1sth August 2008
The winners of each category will be announced at the awards ceremony to be held at Leeds United, Elland Road on Friday 1st September 2008
Please post all entries to: Nicola Lee, Yorkshire Post newspapers, Wellington street, Leeds, LS1 1RFBest Recruitment Advert - Advertising Agencies
Criteria:
A copy of the advertisement which appeared in a Johnston Press publication must be attached. This may be mounted on card for impact. The judges will be looking for:
- An eye catching advertisement
- An advertisement which provides all the relevant contact detail and is non discriminatory
- Individuality
- Reader Interest …Does the copy sell the role?
- Action!...Does it make you want to get up and do?
Guidelines:
In no more than 250 words, why does your advert deserve to win?
- What was the main purpose of the advert?
- How successful was the advert in achieving its purpose?
- Where did the idea come from?
Best Recruitment Advertising Campaign - Advertising Agencies
Criteria:
A series of advertisement or recruitment materials designed to meet a defined objective. This may be aimed at one kind of applicant or a range of audiences as long as the campaign has a clearly developed theme, applied over a period of time. The same advertisements hitting the press again and again does NOT qualify as a campaign, nor does a number of items (e.g. advertisement, poster, radio commercial) all appearing in the same week. Key criteria will be:
- Development of an idea across at least 3 advertisements or items.
- Consistency and longevity of approach.
- Overall impact and brand awareness
Guidelines:
In no more than 250 words, why does your campaign deserve to win?
- What was the main purpose of the campaign?
- How successful was the campaign?
- Where did the idea come from?
- Does the campaign make you want to work for this company?
Award for Innovation – Advertising Agencies
Criteria:
This should be a piece of work, campaign or strategy that has delivered
creative and innovative resourcing solutions into an organization.
Different media, different thinking and different ideas are all welcome in this category. Anything that is original and often unique in recruitment marketing initiatives to art.
This category celebrates braveness and creativity.
All entries must show how this new approach helped to solve a specific recruitment task and improved results.
Guidelines:
In no more than 250 words, why does your campaign deserve to win?
- Why this approach was taken
- How successful it was
Employer Brand – Advertising Agencies
Criteria:
A well-executed employer brand can make a profound difference to an employer’s recruitment and retention. And, although the judges will be looking for some great work, we know that the challenges that underpin an employer brand can go way beyond those faced in the other categories.
You need to make sure that we understand the thinking, strategy and execution behind the brand, how it’s worked both inside and out of the organisation and shows a positive employee experience.
Guidelines:
In no more than 500 words, why does your campaign deserve to win?, taking into account the following:
- How has the agency worked with the company to ensure they have the right tone of voice?
- Does the employer brand resonate throughout the organisation and the employees?
- Can you demonstrate that the brand has internal validity beyond the creative product?
- How has the thinking manifested itself as a set of marketing materials?
- Do they fit in with the organisation and would they change or enhance perceptions?
- Are they original and show real flair and creative thinking?
Best Team – Recruitment Agencies
Criteria:
The judges will be looking for a real team of people who pull together to achieve & succeed.
A team of 2 to 200 may be considered.
Guidelines:
In no more than 250 words, why does this team deserve to win?
Including any pictures, testimonials and supporting evidence.
- What is the team structure?
- What is the secret of the Teams success?
- Has the team overcome any obstacles together?
- How does the team share ideas/resources?
- How does the team resolve conflict?
- How has the team impacted on the company's business results?
- Two individual accounts from team members or two outside testimonials may be submitted.
Best Manager – Recruitment Agencies
Criteria:
This award is aimed at Branch Managers, supervisors, Team Leaders, Account Managers and anyone who manages a team. The judges will be looking for a manager who provides direction and purpose, which motivates others to achieve a high level of success and takes ownership for the team’s performance. This manager must have credibility within their organisation and act as a role model.
Guidelines:
In no more than 250 words please explain why this person deserves to win the best Manager Award including any pictures, testimonials and supporting evidence.
- How do they inspire and energize the team, maintaining a positive can do attitude to encourage the same in others?
- You may include two brief testimonials from the team as long as they are totally relevant to skills of the manager.
- How do they create an environment of joint achievement?
- Are they willing to put in additional effort to create success for the business?
- How do they coach others to solve their own problems and allow them to try new things?
- Do they actively encourage ownership of plans through gathering ideas and expectations from the team?
- Are they approachable even under pressure?
- Is there a succession plan in place?
- How do they motivate their team?
Best Recruitment Consultant – Recruitment Agencies
Criteria:
The judges will be looking for a consultant who presents a professional image, is totally customer focused and cares enough to go that extra mile in pursuit of excellence.
Guidelines:
In no more than 250 words, explain why this consultant deserves to win this award including any pictures, testimonials and supporting evidence.
- Is the consultant well organised and efficient?
- What are their key attributes?
- Is the consultant solutions focused?
- Do they consistently exceed company expectations and targets?
- What drives and motivates them?
- How flexible are they when it comes to delivering clients and candidate’s needs?
- What do they look for in a role model?
- You may include two brief testimonials from external customers.
Rising Star – Recruitment Agencies
Criteria:
The judges will be looking for an individual who has shown true promise in their role. A new or young employee, an existing employee who has grown naturally or a long standing employee who has taken on additional responsibility willingly and graciously within the last 12 months.
Guidelines:
In no more than 250 words say why this person is deserving of the Rising Star Award.
- What is the rising star's key role?
- What key achievement or contribution have they made to the business/organisation?
- How long has the rising star been employed in the company?
- Does this rising star recognise their own ability?
- Testimonials/photos to be provided
Best Recruitment Website – All can enter
Criteria:
The Website must be easy to demonstrate to the judges. They will be looking for:
- A clear format
- User friendly entry Interactivity/Printability
- Clear job descriptions
- Online ability to register CVs
- Useful hints and tips.
Guidelines:
In no more than 250 words explain why your website is the best.
- Is the website accessible to all?
- How easy is it to navigate?
- How regularly is the website updated?
- How well does the website sell the company & its culture?
- Screenshot must be provided
Magnetism – Recruitment Agencies
Criteria:
This award is designed to recognise the effort for attracting clients to your particular agency/company. The judges will be looking at various areas including: overall attraction, front of house, promotional/marketing material, and corporate image
(E.g. uniform / branding)
Guidelines:
In no more than 250 words explain why your company deserves this award including any pictures, testimonials and supporting evidence.
- How does your agency attract the clients? What makes your business special?
- Why should a client visit your agency as opposed to another one across the street?
- What unique or interesting techniques do you use to attract customers?
- Do you have a consistent image or style that you always adhere to?
- Do you care about your reputation and actively try to promote and entice people to your business?
- Have you spent considerable time and energy into making your agency appear the most attractive contender in your field?